The casino displays over 200 live game tables. The High Limit Slots room, also features a non-smoking section, and allows bets from $1 to $1,000 in private seating, while the range of denominations on the main floor is from a penny to $5. An impressive selection of the most popular slots can be found In the non-smoking slots area. The contemporary designed casino floor offers 170,000 sq ft of gaming space, featuring over 3,100 of the newest and old school slot machines, including Multi-Area Progressive Jackpots and Mega Jackpots. The Seminole Hard Rock Hotel & Casino is located in Hollywood in Florida 10 minutes away from Northern Miami. To this day, Calder has one of the most recognizable casino brands in South Florida, and has an opportunity for continued growth.Presentation of the Hollywood Seminole Hard Rock Hotel & Casino Despite the opening of two new casinos within our last year of serving as Agency of Record, Calder maintained 15% market share. This included carving out a solid market share for the new facility by luring players away from neighboring casinos.ĭuring the five years that Pace and Calder worked together, the Casino’s share of the local market had steadily increased.

Penetration and position were the key objectives, with a goal of establishing Calder as the premier facility for the full gaming experience. The new, unique brand had to be impactful, consistent, and easily recognizable through our various media platforms including outdoor/out- of-home, television (local network and cable), local spot radio/radio traffic sponsorships, print, and interactive. We developed a unique brand for the casino, separate from the Churchill Downs brand that was associated with the property. But as the Casino’s first Agency of Record, Pace established Calder’s foothold in the crowded industry.

When Calder Casino opened in 2010, exhaustive studies and analysis said that it would be an uphill battle to penetrate the highly competitive South Florida gaming market, especially with limited game offerings and facility assets compared to the Native American-owned properties.

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